10 Content Marketing Tools to Boost Conversions

Salan Khalkho
Last Updated: 03 Sep, 2019

Every blogger wants to create awesome blog. But unfortunately blogging involves too many components to create an excellent piece and then, promoting it is another up hill task. Blogging or content marketing is an excellent marketing tool for companies of all shapes and sizes to drive massive traffic to their websites and generate qualified leads. Content marketing in its simplest term is a practice of consistently creating and distributing relevant and unique content to attract the qualified leads.

In this article I have rounded up some excellent blogging tools that will speed up your job and make your day more manageable as a content marketer. 

Every blogger and marketer who has spent some  time as a content marketer will already have their own list of some favorite tools that they use in their day to day content marketing job. 

This is my list of tools that has helped me save hundred of hours. These tools will help you optimize your time better and help you focus more on activities that deserve your time more. 

There are scores of tools that help with blogging and they have been evolving for quite some time now. In fact if you can think of an issue related to blogging there might already be a tool to either help you automate the process or might just do it outright for you.  

No wonder, blogging tools have become an essential part of content marketing for most bloggers today. Using appropriate tool is a smarter way of blogging. If you haven’t been using the tools in your daily blogging routine, you must start doing it as soon as you can. 

You can start by picking a few free tools and familiarize yourself by making a point to use it in all your content production work. To save you tons of time looking around for suitable tools, here is a list that you can use to get started right away. 

1. BuzzSumo

This is the most popular tool among digital marketers and bloggers. Buzzsumo helps users identify the type of content that will perform best in their niche. 

It helps businesses, startups and content marketers run a competitive analysis and identify the kind of content that is working best for their competitors. 

Buzzsumo is an extremely helpful tool that will remove the guesswork from the equation and clearly see the content that is best resonating among your target audiences. 

The tool also helps you conduct a preliminary analysis of your website. This gives a clear picture of the kind of themes working on your blog.

2. Google Trends

Straight from Google, this amazing tool lets you know the topics and keywords that are in trend or losing out. With crystal clarity on topics that will yield maximum returns, you can build content calendar on topics that are trending and will grow in popularity in the coming days. 

Google Trends is an excellent tool for performing keyword analysis. After you have completed keyword research and prepared your initial basket of keywords, you prioritize them based on insights from google trends and further refine your keyword basket. 

Every content marketer should use Google Trends to gain insights into people’s interest. This is especially important if your blog targeted around content that is seasonal. 

This tool from Google will help you identify precisely when interest in a particular topic peaks.

3. Blog Title Generator 

There are tons of tools that help with blog title generation and SEOPressor is one of them. Title of a blog can make or break your effort. 

It is the title that catches your visitors attention and compels them to click open the article to read it. If a title fails to attract the user’s attention, nobody is going to read the article. 

But coming up with a click worthy title can be extremely challenging. The blog title generators can create appealing title that are also crisp and to the point.  

SEOPressor Blog Title Generator is the most talked about tool and you can try this out. The tool is free and simple to operate. 

To get started you just have to choose 2-3 keywords that best describe your content and let the tool do the job for you. You can pick the title from multiple options you get from the tool. 

4. Pixabay

Worthwhile content provides substance while images in the blog keeps the readers interested. No one likes to read a long boring wall of text. 

But images don’t come cheap. Fortunately there are a handful of websites that provide royalty free images that you can use on your blogs without paying a dime. 

Pixabay is a public image sharing platform. The images are in the public domain as they can be used without getting rights from the original creator.

5. Canva

Sometimes stock images are just not enough to convey the message. Scenarios when you have to present a drawing or when you need to explain things through graphs and charts, Canva can be a handy tool. 

Graphic designing is not everyone’s cup of tea. If that's you then Canva offers the perfect solution to create custom images such as infographic, chart and graphs effortlessly. 

Such images can convey the message your article in a crisp format. Some bloggers use Canva to use images to summarize their article or to provide important information. 

This offers double benefits. Firstly this helps to reduce the bounce rate and secondly if some bloggers use the infographic they will link back to your article. 

Canva is a free tool and offers drag-and-drop features combined with different layouts to help you quickly create an amazing graphic.

6. Grammarly

Err is human, so no matter how long you’ve been writing articles, there will always be some errors here and there. Fortunately there are free tools to help you produce error free copy. 

If you want to make sure your blog don’t contain any grammatical errors, start using ‘grammarly’ in all your content projects. 

This is not a typical tool that just spell check your document, but it goes one step ahead by checking if the words are used in the right context. This is a must have tool for any blogger and content marketer. 

7. Hemingway app

People like reading easy content. If the articles is highly sophisticated or too complex to understand, your blog will have high bounce rate. 

Hemingway app is a free tool that helps bloggers understand how difficult their article is to read and understand. 

If your article is difficult to understand the tool will offer alterations that you can choose to make your article easy to consume. 

The tool also highlights sentences that are too long and suggests alternatives for complicated words. Last but not the least, the tool also quick to point out the number of times passive voice or unnecessary adjectives are used in your articles. The tool is free, so there is nothing to lose. 

8. CoSchedule

Scheduling content is a big headache for content marketers. CoSchedule makes the job easy to create and manage content in a better way. 

There is a content marketing calendar that comes with drag and drops facility which you can plugs directly into WordPress. 

You can schedule you post to share on social media effortlessly. You can also schedule your social messages. If you are using Buffer to manage multiple social media account, you can send your post directly to your Buffer account. If you are working as a solo blogger, you can start using the tool for $15 per month.

9. Mixpanel

There is no chance you can improve on your content marketing effort if you have no idea how your blog visitors are interacting with your content. Mixpanel helps you analyse user’s behaviour. 

If you have been concentrating on page views to estimate the traffic all this while, its time you take your content marketing effort to the next level with Mixpanel. 

It allows you to check how many people have searched for your post and shared it. This helps understand where you stand and how far you need to go to achieve your goal.

10. WordCounter

Simple thing but very important. This nifty tool will keep you aware of the word count in your article. This is helpful if you are writing an article of a certain length. 

WordCounts have turned in to HolyGrail for the content success since it is found that long-form content outperform short contents. 

When you write articles, you should keep the readers in mind and not the word count. You should write enough that clearly explains the subject without going overboard or cutting the corners. Yet, at times word count becomes important. 


There is no dearth of tools available to help you in your content marketing venture. Start with these and add up more to your list of tool as you move along. 

Right from generating content ideas to checking your final draft, these handy tools will make your blogging less stressful. 

Salan Khalkho
Salan Khalkho is the Content Head at InboundNation.com and a serial blogger who has helped several blogs achieve millions of traffic per month. He has over 8 years of content marketing experience and has led the content marketing strategy for 200+ companies. He also owns and runs several successful websites in a variety of niches.
InboundNation is a leading inbound-marketing company specializing in PPC, Managed blogging, Search Engine Marketing, Social media Marketing, Website maintenance service and Amazon store management. We have helped over 200+ clients achieve a strong and successful online prsence. Our team brings in right mix of knowledge, skill, expertise and experience to take your business to next level by optimizing your sales chanels and increasing conversion rate.